Kindle ant web.co ✓ Conuering Consumerspace Marketing Strategies for a Branded

[Read] ➲ Conuering Consumerspace Marketing Strategies for a Branded World By Michael R. Solomon – Ant-web.co Once upon a time marketers barraged customers with hard sell tactics Today consumers use products to define themselves and others People are swayed not by corporate generated hype but by consumer geneOnce upon a time marketers barraged customers with hard sell tactics Today consumers use products to define themselves and others People are swayed not by corporate generated hype but by consumer generated buzz That means companies must shift their focus away from marketing to people and toward marketing with them In consumerspace firms partner with customers to develop brand personalities and create interactive fantasies The winners understand that we buy pro.

Ducts not just because of what they do but because of what they mean Market share is out; share of mind is in Conuering Consumerspace reveals the accelerating blurring of traditional boundaries between branded commodities and everyday life Solomon's timely book presents a new way of looking at customers recognizing them as partners in an ongoing marketing transaction rather than as passive pawns at the receiving end of a sales pitch Conuering Consumerspace als.

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